Each keyword has a "top bid": the highest annual amount currently being paid for #1. If a competitor sets a higher annual bid for that same phrase, you are outbid. Your portal still shows up in the results, just below theirs. On hashtag.org we always show you the exact dollar number to retake #1 for the year, so the auction is never opaque.
hashtag.org & GIGI
Outbid / Top bid
The keyword auction state when someone pays more than you to take #1 position.
See also
- Keyword
A phrase you pay to rank for inside discovery; auctioned with annual subscriptions.
- Subscription / Annual renewal
Keywords and #Names renew yearly; if you stop paying, they expire.
- Gigi credits
An in-platform USD balance you can top up and spend on AI tasks, video minutes, or keyword purchases instead of using a card.